ONE SIZE DOESN’T FIT ALL

“One Size Doesn’t Fit All…But Solid Ground Always Matters”

Let’s get one thing straight: I’m not here to tell you that every business needs to be built the same way.

There are some incredible platforms out there for specific needs.

Want to run a print-on-demand store? There’s a tool for that.

Only selling one signature course? You might be just fine with a plug-and-play setup.

But if you’re a coach, therapist, or heart-centered entrepreneur selling digital products (such as audiobooks, templates, courses, workbooks), if you’re building a personal brand that people can trust… If
you want to foster a community, offer flexible options, or simply control your own online space…

Then it’s time we talked about what it really means to build your website on solid ground. Most people think “building a website” means picking some colors, choosing a font, and slapping together a homepage.

But a real, high-functioning business home is so much more than that.

✅ It should tell your story.
✅ Guide the buyer’s journey.
✅ Grow as your business grows.
✅ Slow down when you need rest and still support you.

And most of all? It should be yours.

Not stuck behind a subscription paywall.
Not something you outgrow in 6 months.
Not another “launch it and pray” template.

This is why I wrote Rethinking Websites, a book and course for people like us.

Not for influencers. Not for tech gurus. But for real professionals who care about their people and want systems that care about them back.

I built this because I’ve been there, piecing things together, burning out, and realizing that no one told me the truth: You don’t just need a website.

You need a strategy. You need freedom.
You need to be able to grow, pause, pivot, and lead without having to rebuild everything from scratch.

Imagine this: What if your website felt like a place where you are free to do what you and your clients need? What if you could finally stop duct-taping tools together… and start building a business that actually works?

My friend, you don’t need to make a decision today.

But I’d invite you to get curious.
What would your life look like if your main website was built on solid ground?
What if it reflected the full depth of your work, your story, your style, your people?

That’s exactly what we explore inside the Rethinking Websites Course.
And if you’re ready to see what’s possible, I’ll meet you there.

Rethinking Websites: Concepts So Basic You’ll Say, “Now Why Didn’t I Think of That?”